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Milwaukee Journal Sentinel
Sunday, May 13, 2001

Blueberry beer on the way

Chicago - A Wisconsin-based start-up hopes to secure its niche in the crowded brewing industry with a new blueberry-flavored beer.

BluBeer, which is marketed by Madison-based HMS WorldSupply Inc., was introduced to Japanese consumers in March, said Runi Hadiprajitno, one of the company's owners. She and co-owner Thomas Moffitt said BluBeer is scheduled to make its U.S. debut in the Madison area in August.

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